Psychological analysis of two middle-aged lightning electric motorcycle

1.1 focus on identity, stability and strong middle-aged consumers are in the mature stage of life, they are most stable life. They are no longer as fashionable as youth, excessive consumption, but two wheel chopper motorcycle pay attention to establish and maintain their own social role played by consumer standards and adapt to consumer content, such as middle-aged consumers to pay more attention to reflect the personal temperament and connotation. 1.2 experience, intellect and strong emphasis on the practical utility of their motorcycle products, uniform price and appearance, scooter engine  from the desire to buy into the process of implementation of the formation of the purchase often after analysis, lightning electric motorcycle comparison and judgment, arbitrary small. In the process of buying even in the face of exaggerated marketing staff presentation and deceptive solicitation nor whom shaken, but be calm and rational analysis, comparison, 3 wheel motorcycle and selection of judges to make their buying behavior as accurately as possible and reasonable. 1.3 ends meet, plan and strong in the consumer, they generally uphold the principles of living within our means, lightning electric motorcycle to develop a frugal, cost-conscious habits, consumer spending plan is strong, rare phenomenon unplanned and impromptu consumer spending. They tend to especially focus on motorcycle product price and availability at the time of purchase, and the factors related to this, such as the motorized variety of products, brand, quality, purpose to conduct a comprehensive measure before making a choice.