In India, the autopilot lightweight electric cub motorcycles gradually beyond its most powerful rival bike, became the fastest-growing sales momentum transport. As urbanization continues to advance, more and more female consumers to buy lightweight motorcycle, motorcycle sales in the realization of such a leap of growth. 3 wheel motorcycle Over the past four years, lightweight motorcycle sales growth rate of 26%, while the average motorcycle sales growth is 15 percent. Consumers buy mopeds, 40% of first purchase.
The industry leader in the field of motorcycles Honda began a decade ago to stimulate vitality moped market. Honda said, Chandigarh and Kerala is the first time beyond the bicycle moped sales areas. Currently, passenger three wheel motorcycle the two vehicles, the bike still accounted for 70% of the share, but the moped's share has risen to 24%.
? Moped manufacturers are now eyeing the female consumer, because female consumers become such transportation tool consumption ranks FN. Relative to the larger size of the motorcycle, a moped in the urban areas can have a variety of uses, but more suitable for men to use motorcycles. Transportation preferences change reflects changes in demographic situation in India: the status of women is increasing, income rural and semi-urban and rural residents of the region is increasing.
Motorcycles sold amounted to 10 million per year, but its growth rate slowed down in recent years. However, electric cub motorcycles the moped market to achieve double-digit growth. Bicycle sales growth is relatively slow in the first half of this fiscal year, bike sales growth rate of 1%, while moped sales growth rate of 17%.
? With the popularity of lightweight 125cc automatic transmission in urban and rural India increasing, two-wheeled vehicle manufacturers have committed to compete in this promising market.
Learned in the rush hour, motorcycles filled, almost to overflow into the sidewalk. Buy family of transport in India 180 700 000 households, only about less than 10% of wealthy families to choose the car, and the rest mainly in low-income families choose motorcycle. India's underdeveloped transportation, parking shortages. Most white-collar workers in order to facilitate action, but also the motorcycle as the main means of transport.
In recent years, the city's main consumer group is moving towards younger. Young people on the motorcycle appearance, performance are put forward higher requirements.
Native Indian motorcycle company's most understand consumer psychology, they prefer inexpensive, electric cub motorcycles durable product. Foreign companies producing truly outstanding performance motorcycles, but the price is relatively expensive. Mode of operation and product prices multinationals have their own international standards, if the price is too low weight in a country, tend to damage its image in the world. Price competition to find space, the company opened a price war decisively.
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